DEFINE TALENT GROUP, a leading athlete management agency representing Irelands top GAA talent.

We specialise in building meaningful commercial partnerships, that help brands connect with GAA audiences through trusted, influential athletes.

Working with DTG gives you the opportunity to collaborate through campaigns, ambassador roles, content shoots and events.

A female soccer player in a red jersey and black shorts is running on the field, kicking a white soccer ball.

A man in a blue jersey holds a large trophy above his head during a celebration, with a crowd of people cheering behind him.

A hurler in a green and orange sports jersey with the number 15 and the word glenis on it, holding a hurley stick, with metal helmet, celebrating on a field with a crowd and houses in the background.

  
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    DTG Athlete Content Drives ROI

Conor Glass

Ashling Thompson

Rory Beggan

Katie Power

Michael McKernan

Darragh McGurn

Aimee Mackin

Joe O'Connor

Sam Mulroy

Emma O'Byrne

Eoin McElholm

Adam Screeney

Richie Donnelly

Lee Keegan

Conor Glass Ashling Thompson Rory Beggan Katie Power Michael McKernan Darragh McGurn Aimee Mackin Joe O'Connor Sam Mulroy Emma O'Byrne Eoin McElholm Adam Screeney Richie Donnelly Lee Keegan

Our Services

UGC Content

Content created by the athlete themselves. Natural, real and in their own voice. It feels like everyday content, not an advert, which is why people trust it and engage with it.
Social Campaigns

Content created specifically for a brand campaign and shared on the athlete’s social channels. This includes Reels, grid posts and story sets, planned around a clear message or product moment. It’s polished, intentional and built to drive reach, engagement or clicks.
Brand Ambassadors

Ongoing partnerships where the athlete represents the brand over time, regularly featuring the product in their content, speaking about it naturally, and becoming clearly associated with it. It builds trust, recognition and consistency,
Speaking + Events

Athletes available for talks, Q&As, panels and event appearances. Ideal for clubs, schools, corporate days or brand launches. Real stories, real experience delivered in a grounded and relatable way.

WHY NOW?

Brands increasingly seek authentic local influencers who connect with communities on a grassroots level.
GAA athletes are gaining traction as social media personalities, providing an organic platform for brand collaborations.
The increasing demand of the sport often leaves athletes with limited time to pursue their own career development or negotiate brand partnerships independently.

FOR BRANDS

A trusted image that resonates with audiences, lending authenticity and reliability to any brand they endorse.
Compelling narratives with professionally edited, high-quality content that can be leveraged across various media platforms.
We handle communication, deadlines, and deliverables for smooth execution.
Tailored content strategies to maximise brand reach and impact.

FOR TALENT

Securing paid partnerships, sponsorships, and collaboration opportunities.
Developing a clear plan for personal branding and audience growth.
Ensuring high-quality, engaging content for social media and brand collaborations.
Managing contracts and ensuring fair compensation.